Video Trends. Here are 10 notable stats they found from marketers: 2. More video content is being uploaded in 30 days than what major television networks in the US have created in the past 30 years . We cover the ways users engage with various traditional and digital media, including the internet, mobile, print, radio, social media, TV, and video, as well as devices. The activities our sample group was doing while watching videos. Video marketing is one of the most exciting and interesting industries of our time. Per capita pork consumption increased slightly in . And the voice revolution seems to have stalled. Content Consumption Trends 2022. There are three notable ways that video consumption has changed over the recent years: 1. The "2022 Video Account Consumption Insight Report" released by Youwant Data analysed 12 insights on the changes in video account consumption trends across various dimensions. Short form videos are projected to make up 90% of all internet traffic in 2022. Innovations in video marketing are targeted at expanding the users' role in a scene they watch on the screen. New technologies have also paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and shoppable videos. New B2B Video Marketing Trends of 2022. January 13, 2022 - In many ways, 2021 was a banner year for the U.S. cannabis industry, largely thanks to continued legalization of adult-use cannabis at the state level. Video Consumption Revenue Statistics. In 2019, consumers aged 18 years and older drank, on average, 4.0 drinks in a seven-day period, but in 2021 that average was 3.6 drinks. Consumers will spend over 3 hours each day consuming video. In 2020, the average consumer spent 474 minutes a day on digital media. Oct 28, 2022. Video consumption is on the rise. In 2021, Gallup, Inc. reported that 60% of U.S. adults drank alcoholic beverages, which decreased from 65% as reported in 2019. 13. AR-Based Training Is Expected to Be a $6 Billion Industry by 2022 . United States. Audio Video Bridging (AVB) Software Market Size and Development Trends 2022: Business Growth, Consumer Demand, Global Opportunities, Consumption Status, Growth Rate, Top Manufacturer, and . 1. 18. Our global survey shows that video viewing of all types accelerated in 2020. B. The average number of drinks consumed in the previous seven days also decreased. 1. Video Trend #1: Most consumers spend over 5 hours per week watching streaming contentand this will keep increasing. This is huge. Currently there are at least 80 Million unique connected video viewers, with at least 1.75 Million OTT paid video subscribers. Video as the Dominant Form of Entertainment. Most people3 out of 5are watching more paid streaming services, and more than half are watching more free streaming services, video game live . eMarketer released their Global Media Intelligence Report 2021 and in it, we discover that 9 out of 10 Internet users between the ages of 16 and 64 stream video-on-demand content. Advertisers will spend 82% more on video in 2022. It segments consumers based on their consumption habits and identifies how their video viewing habits have been changing over time. 1. 3. And, today, it's easier than ever to review and research customer opinions. Deloitte's Digital media trends expands beyond the US market in 2022, uncovering insights from Brazil, Germany, Japan, and the United Kingdom. More marketers across the globe are jumping onto new video marketing trends to get results for their clients. In 2022, though, the ability to buy products directly via social media will become a norm. Video's also an important part of the shopping experience: More than 55% of shoppers use online video while actually shopping in a store, says Google. As a rising star, the WeChat video account, coupled with WeChat's huge user base, combined with various scenarios of the WeChat . This segment of the industry, in fact, is exploding. Ultimately, giving your video content strategy a boost will become easier. Increasingly, consumers are relying on marketing videos from brands. What's more, from the people who told us they don't currently use video, 79% told us they expect to start in 2022. The adoption of new technologies will continue as professional services incorporate AI and digital solutions, which are more important for consulting firm clients, in order to improve their . What once was a novelty in the early days of the internet is now the driving force behind the most popular apps and websites. . Housing is the main area of weakness, with the fallout from the debt problems of developer Evergrande Group impacting the whole sector. Traditional broadcast and pay- TV's share of video consumption continues to decline and now accounts for only one-third of all video consumption. Only 3% of consumers would rather download an ebook or a manual, while only 2% would enjoy a sales call or demo instead of a short video. ; Wyzowl says that 66% of consumers prefer watching a video to reading about a product. 1. With weed being legalized in many states of the USA, as well as being decriminalized in others, the popularity and public face of cannabis has rocketed. These short videos explain or tell about one thing with crazy dance moves, funny jingles, and stunts or pranks. Video traffic comes from paid on-demand services (like Netflix, HBO Max, etc.) By 2022, 82% of the global internet traffic will come from streaming videos and downloads . by Elizabeth Parks | Oct. 18, 2022. 4. Videos in Social media stories. As video streaming also dominated social media consumption, YouTube has seized the number spot from Facebook for 2020. According to consumers, 51% ranked YouTube as the social site they spend most of their time on (Animoto, 2021). More than 99% of current video marketers told us they'll continue using video in 2021, and two-thirds plan to increase or maintain their spend. (Source: Digital Journal) ; And Hubspot says that 54% of consumers want to see more video content this year. By 2022, online videos will make up more than 82% of all consumer internet traffic 15 times higher than it was in 2017. Video trends. ). With a high growth rate of almost 30%, this number is rising rapidly with the recent unveiling of Jio's services. AI and Digitization for improved business performance. There was no changed in consumption in the recorded years in China, Indonesia, Pakistan, and the UK. In the first half of 2021, online beauty, beverages, fashion, and offline beverages, catering, and baking were the investor's hotcakes. In 2021, 47% of marketers reported that they created 4+ social media marketing videos per week. One of the top video marketing trends for 2022, that was also a top trend in 2021, is using social media videos ads . In 2020, the global average daily TV viewing time increased by 6 minutes*, while in Europe average daily consumption reached 3.54 hours*. 55% of people watch at least one video online every day. Platform trends continue in the pattern they were already going. Social Commerce Will Continue to Expand. Mobile video consumption rises by 100% every year. Ofcom's Technology Tracker found that about four in 10 (39%) people in the UK aged 16+ had a smart speaker in their household in 2022, up from . Virtually all media activity spiked during widespread lockdowns, then died back. 12. By 2022, the short-form video will account for 80% of all mobile data traffic in North America. Now, with video being accessible on every major social media network, they are . 2. Synergy Flavours presents flavour profiles that, linked to 4 global consumer trends in the biscuit industry, will characterize Food & Drink new product development in 2021 and 2022. The U.S. meat market is forecast to grow at a compound annual growth rate (CAGR) of 2.5% from 2022-2030, according to a report by IndexBox. The billion-dollar industry around video is determined to figure out this mystery. Video marketing trend: User-generated video content. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce . 6.1 Global Video Making Software Consumption and Market Share by Application (2017-2022) 6.2 Global Video Making Software Consumption Revenue and Market Share by Application (2017-2022) 6.3 Global . And the past couple of years undoubtedly contributed to the growth of OTT, a space that's seemingly projected to change its shape again in 2022. This coverage excludes user opinions of media, reasons for using media, and engagement with advertising or marketing content. consumer trends. Naturally, as we return to 'normal' and spend less . The. Published by S. Dixon , Dec 8, 2021. Live streaming will come to new platforms. Time spent and the average number of services in OTT peaked in Q4, with all key demographics reaching record highs; December 2021 . Ask yourself, "Is this video pulling viewers into the action quickly, and keeping their attention?" TL;DR - video consumption trends in 2022. 3. 70% of consumers trust customer opinions, whereas only 25% trust advertising. This article is here for you too, whether you are working in a biscuit or food . No slowing down for digital. 15 March 2022 | NEW YORK - Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released this morning (Tuesday) by the National Coffee Association (NCA). Before the pandemic, video made up roughly 73% of all internet traffic. There's a wider acceptance of "lower-quality" content, especially among younger . Both plan to roll out live streaming options in 2022. That number is expected to increase to 82% in 2022. Nearly half of these videos were organic, and half were paid. 78% of people watch online videos every week, and 55% view online videos every day. 2021 Mobile Video Consumption Tech Trends. 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by . While the industry will . Videos in social media stories are highly engaging. 92% of marketers say video is an important part of their marketing strategy. At the second spot is Facebook (45%), while Instagram (39%) placed third. As the Omicron variant continues to circulate and governments worldwide contemplate reintroducing . Statistics say that more than 85% of Americans consume video content every day, to one degree or another. Every single day. Marketers are going to worry about how quickly consumers forget what they watch. . Consumption of beef only increased in Ethiopia, Israel, Saudi Arabia, Turkey and Vietnam. The 360-Degree Video Technology Will Flourish. Video marketing strategies have evolved from 30-second ads and viral videos to vlogs and live videos. There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. Let's break that down. In 2022, vaccine rollout will continue driving a slow return to some sort of normality, making that competition even fiercer in what some are labeling an "attention recession". Four 'low' food & beverage consumption trends that will continue high growth into 2022. 7 hours and 54 minutes. For two-thirds of people around the world, video is the number-one source of information and more than 75% of all video viewing is done on mobile. About 70 percent of consumers preferred TV channels . and user-generated content (YouTube, TikTok, etc.). 2. We can safely say that the creation and promotion of video content is the most useful direction in today's marketing. Video Consumption Trends: Content and Platforms analyzes trends in consumption by platform (TV, SMP, computer, smartphone, tablet, and gaming console), source (linear TV, physical media, OTT video, etc. Insight 1: A preference for food, beauty and fashion . Video consumption trends 2022JNU Video8 secrets to grow your YouTube channelGrow with YouTube monetizationJharkhandupBiharNepalbangalKolkataPakistanKarachiindia In addition, the latest video consumption trends for 2021 show that only 18% of consumers prefer a text-based article, website, or post, and 4% prefer an infographic to a short video. 1. From China's nationwide 'sugar reduction' movement that continues to grow a decade since it launched, and low-calorie snacks in Japan (19% four-year rise in CAGR), to the growing popularity of low-carb snacks in Indonesia and low-fat snacks for the . TikTok Style. Here are the key trends that we predict will influence the professional service market in 2022. Due to the new normal, video consumption in 2020 is rapidly changing. Nearly two-thirds (65%) of . Video Consumption Statistics and Usage Trends. With billions of users, social media platforms are a goldmine for businesses and content creators looking to reach wider audiences. This year's Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. The OTT market is riding on the mobile revolution in the country, as 75% of videos are consumed on . Several aspects related to home entertainment might have declined over the past few years, yet online video consumption is the biggest exception. By Nora Cortez, Director, Media Planning, and Sarah Atta, Digital Video Director. In fact, Tubular Labs states that consumers now love to see the following content: Sports. Media Consumption Trends 2023. Gone are the days that it will be used only by innovative brands. Video consumption and revenue are linked in ways that marketers are yet to fully understand. ), and content access by source. 86% of businesses use video as a marketing tool. In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. Customers spend more time on their smartphones, watching various different content on social media platforms or elsewhere. . Advertisers are going to buy short-form videos rather than post them. This silly and fun style is carrying over into marketing as well. Two out of three people go to videos for information first and do so largely on their mobile devices. Media Consumption. to know for 2022. The 360-degree videos are the latest technologies with a promising future. According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based health care, light sportswear and low-sensitivity parenting are the six major imported consumption trends in 2022, especially under the boom of overseas shopping, cross-border e-commerce has become the main consumption window. This is up a staggering 14% since January 2021 - the largest year-on-year increase we have seen since we began gathering data. The study found that global beef consumption between 2000 and 2019 dropped by 3.9% from 22.8% to 18.9%. And on top of that, they are paying for that content: over 8 users out of 10 are subscribed to at least one paid service (think Netflix, Disney+, etc. Well, we've crunched the numbers, and this time round, we're giving them to you in a whole new way. 66% of Americans reported that they had consumed coffee within the past day. 64% of marketers say their 2021 and 2022 video marketing plans were affected by . In the second half of the year, the list of investment projects of well-known VC . 79% of marketers who don't currently use video expect to start using it in 2022. It's estimated that video now makes up over 82% of all internet traffic. 6 video trends to incorporate into your 2022 marketing strategy. Right now, users can live stream on every major social network besides TikTok and Pinterest, but these two platforms won't be left behind for long! And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form . According to a consumer survey conducted in India in 2022, television channels were the most preferred mode of video consumption. Top trends across geographies. You need to know the biggest things happening in the consumer world so you can strategise wisely. If you have scrolled any social media feed, almost every video is using the fun, fast, energetic style made popular on TikTok. How Video Consumption is Changing in 2022. . The consumer trends for 2021 which are forecasted to appear into 2022 and beyond. As traditional linear TV viewership has waned for many audiences, over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging. Video Consumption Trends for 2022 1. Wine consumption trends in 2022 look likely to mirror those of 2021. The Future of the U.S. Meat Market. Many consumers are choosing to split their drinking habits between hospitality venues and their own home, allowing them a greater degree of flexibility and reduced costs. Small and mid-sized businesses are getting the most out of their marketing efforts by leaning into video content. 1. The growth of the U.S. meat market is driven by factors such as the increasing demand for meat products, the growing population, and the changing lifestyles of consumers . A decline of 0 - 3% is predicted in 2022. Cement consumption has fallen sharply in the last six months, and is expected to close 2021 broadly flat. Video is here to stay. Here are the top global consumer trends in 2022: Download the full Global Consumer Trends 2022 report now. Video consumption online has ballooned y 100% for the past 4 years . The average video length in 2022 is 3 minutes and 23 seconds. Basically a third of their life. ; However, it's important to get the tone right. 85% of US Internet Users Watch Online Videos . Research suggests that OTT TV and video subscriptions will rise to two billion by 2025, while the overall OTT media market will generate more than $210 billion in annual revenue by 2026. It's not going 'full TikTok', but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience - and ideally, get people spending more time in the app.. First off, Twitter's adding a new option that will expand tweeted videos to full-screen mode with a single click. As a report by Google explains, the types of video content people are consuming during the pandemic is reflective of how people are thinking about their lives right now. Between 2022 and 2028, the streaming software market worldwide will grow by a CAGR of about 12.1%. Music. Brands have long used social media platforms like Instagram, Pinterest, and Facebook to sell their products. Trend 1: Consumers have had enough - and they're willing to walk . Recently, JD Global and JDR JD User Research Department jointly launched the "2022 Overseas, Hong Kong, Macao and Taiwan Consumption Trend Insights". In many ways, it's much more engaging than text and other forms of content. Nationwide coffee consumption is at a two-decade high. Since 2020, the epidemic has accelerated the increase in the penetration rate of online shopping around the world, and the cross-border e-commerce industry is at an all-time high. TikTok will focus on live shopping and e-commerce. In 2021, more than eight in 10 video watchers in the United States aged between 18 and 24 years watched videos on YouTube. To help you use these to your advantage, we've collected some of the most important video marketing trends to look out for in 2020 and beyond. All the signs suggest that usage and spend are on course to continue their growth in 2022. OTT streaming, meanwhile, will be embraced by roughly 98 percent of U.S. households, while the average number of paid subscription services is expected to . The findings from the survey suggest that it's crucial to keep textual content skimmable for best SEO practice. Since videos are so engaging, they tend to be more effective than static . Among U.S. audiences aged 25 and . Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018 . The average person watches 3 hours and 18 minutes worth of short-form videos per day. Just take a moment to let that sink in. By some measures the attention recession is already here. Remember the following before starting your next campaign: These can help brands create a more personal touch than other types of video content. They tell a whole story engaging the viewer and thus increasing the sales by 7%. KEY STAT: The average North American internet user more than doubled the number of subscription video-on-demand (SVOD) services they used between 2016 and Q2 2021, adding 4.8 services over the last five years, per TiVo. This year's survey results reveal significantand often strikingshifts in consumer behavior around the world. Weed Consumption Trends in 2022. User-generated content is authentic, trustworthy, and fun! The positive cycle of the video account content ecology has attracted more and more outstanding creators to complete the accumulation of UGC original content, while improving user retention and interaction, bringing more commercialization opportunities for creators. Before 2021, customers might have been more tolerant of bad experiences - but in 2022, there won't be any leeway for businesses that don't meet expectations. Moreover, this content cuts through the noise in a cluttered digital landscape. So, here we go with top video marketing trends you must know for 2022: 1. Here are the 6 online video trends that every marketer and video business owner should take away for 2022: Live video is booming; Video traffic is becoming more reliant on search engine algorithms; Less is more with video production ; Video content is going over the top; Social media platforms are pushing short . HubSpot reported similar findings in its 2022 Marketing Industry Trends report. With 2154 Views. Additionally, we also found out that 62% of our sample group consumes video content while multitasking. This is now a massive and lucrative industry serving great numbers of people who enjoy their cannabis while no longer risking arrest. It's that time again. Video marketing is the future. Social media video ads. On 2022-02-24. Short-form videos are going to rise. Video consumption levels declined in 2022, after a pandemic-related spike in 2020 and 2021. Here are the top trends: (Source: Digital Information World) The number of people who view video content is on the rise.

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